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Beauty Event at the Jaal Hotel: GDC Beauty Group

A beauty event at the Jaal hotel in Marrakech, punctuated by live makeup demonstrations: that was GDC Beauty Group’s programme in 2021. Secret Studio Prod provided the audiovisual production, from the stage to the video capture. Here is how we put beauty in the spotlight.

  • Case study
  • 4 min read

GDC Beauty Group 2021: demonstrations and brand image

The event brought together beauty professionals around makeup demonstrations and talks on stage. It was organised in collaboration with players from event management and the conference sector in Marrakech.

For this format, the technology had two goals. First, to showcase the brand’s visual identity. Second, to let every participant follow the makeup artists’ gestures, even from a distance.

We designed a custom stage set-up, adapted to the organiser’s needs:

  • a custom backdrop with two LED screens;
  • additional lighting for the stage;
  • an audiovisual control desk with a media server;
  • video capture by a professional DOP.

A makeup demonstration is a demanding exercise for the technical team: everything happens in the details, a few centimetres from the face. That is what makes this type of event so exciting to equip.

GDC Beauty Group beauty event stage with LED screens and a printed backdrop at the Jaal hotel

A custom backdrop: LED screens and a printed banner

The main stage featured a custom stage backdrop. It consisted of two side LED screens and a printed banner stretched in the centre, in GDC Beauty Group’s colours.

This set-up combines the best of both media. The banner displays the brand permanently and perfectly sharply. The screens play the animated content and presentation visuals.

The banner is stretched on a frame to avoid any crease visible on camera. The screens are mounted on a structure, aligned with it to form a coherent whole. The format was calculated to fill the width of the stage without revealing the structure.

This project highlights our expertise in large-format printing, custom decor, stage dressing and LED screen integration. The result: a stage recognisable at first glance, on site and in the photos.

GDC Beauty Group printed banner stretched in the centre of the backdrop, next to an LED screen

Wash and City Color: lighting suited to demonstrations

To showcase the demonstrations and talks, we complemented the room’s existing lighting. We added Wash and City Color fixtures to create an atmosphere suited to the flow of the event.

Wash fixtures spread a wide, even light, ideal for lighting a whole stage. City Colors, more powerful, colour large surfaces such as a backdrop or a wall. Together, they give the stage depth while keeping the light flattering.

For a makeup demonstration, the light must respect colours. A foundation or a lipstick must appear accurately, to the eye and on camera. We therefore keep neutral light on the model’s face and save the colours for the decor.

The moods changed between demonstrations and talks, from the control desk. Each sequence had its own light.

Beauty event stage lit by Wash fixtures during set-up at the Jaal hotel

A DOP to capture every gesture

The service included a professional DOP, in charge of handheld video capture. The DOP, or director of photography, masters framing, light and camera movement alike.

They moved around the stage during the makeup demonstrations. They captured close-up shots to highlight the technical gestures, the details and the key moments of the presentations.

This kind of event video capture requires discretion. The DOP must get as close as possible to the model without getting in the makeup artist’s way or hiding the stage from the audience. For a successful capture, we prepare:

  • the DOP’s movements with the organiser;
  • lighting suited to close-ups;
  • clean sound recording of the speakers.

The footage extends the life of the event. It feeds social media, internal training and the brand’s communication materials.

DOP filming a close-up of a makeup demonstration at a beauty event in Marrakech

Media server and control: managing the content

The audiovisual control desk relied on a media server and professional computers supplied on rental. This infrastructure made it possible to manage and control the content shown on the screens, with centralised coordination.

Logos, videos, presentations: everything started from a single position, at the right moment. The speakers could thus move from one presentation to the next with no downtime. We explain how this tool works in our guide to the media server for events.

This project shows our expertise as an event technical provider in Marrakech, for conferences, product launches and professional demonstrations. We support agencies, conference organisers and companies across Morocco, with a single point of contact per project.

Discover all the photos of the beauty conference in Marrakech and our LED screen rental and live video control service. Planning a beauty event at the Jaal hotel or elsewhere in Marrakech? Let’s talk.

Speaker on stage in front of the presentation screen at the GDC Beauty Group event
Go further

The project, the guide and our services

Custom stage backdrop with two LED screens and light beams in Marrakech. The project in photos GDC Beauty Group Congress in Marrakech Testing the LED screens with a colour pattern driven by the media server The practical guide Media Server for Events: What Is It For? The related service LED Screens & Live Video Control Rental in Marrakech

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