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Conferences and Corporate Events in Morocco

Custom Stage Dressing: Our Advice

Custom stage dressing turns a simple platform into a brand showcase. Backdrop, logo, cut-outs and lighting tell the company’s story. For L’Oréal Beauty in Marrakech, we designed sober dressing suited to a low-ceilinged room. Here is our advice.

  • Practical guide
  • 3 min read

Why customise the stage dressing?

The stage is where everyone looks. During a seminar or a conference, it appears in every photo, every video and every post. A bare stage or a hotel curtain says nothing about the brand.

Bespoke stage decor is designed from the company’s brand guidelines: colours, logo, typefaces and key messages. It brings three benefits:

  • a strong visual identity, recognisable at a glance;
  • a stage that looks more professional and polished;
  • flattering images, ready to be shared.

Dressing is not limited to the stage. Decorative backdrops, panels and lighting can extend the brand’s world throughout the room.

The right dressing is the one that serves the message, not the one that does the most. In a seminar room, restraint is often the brand’s best ally.

Decorative backdrop and ambient lighting in a seminar room in Marrakech

Black backdrop, printed logo, Plexiglas and Forex

For L’Oréal Beauty, the dressing consisted of a black backdrop, a printed logo and decorative elements cut from Plexiglas and Forex. Each material had its role.

  • the black backdrop absorbs stray light and makes the screens stand out;
  • the large-format printed logo displays the brand in full;
  • Plexiglas adds shine and depth to the cut-out elements;
  • Forex, a light and rigid PVC board, can be cut with precision.

This Plexiglas and Forex cutting is prepared in the workshop, from the brand’s vector files. The pieces arrive on site ready to install, which shortens set-up time.

Large-format printing completes the set-up. On a banner or a rigid panel, it faithfully reproduces the brand colours. The choice of materials also depends on the length of the event and planned reuse: some elements can be used several times.

Custom stage dressing with cut-out logo letters between two LED screens

Adapting the dressing to the room and the light

Every room has its own rules. With a limited ceiling height, a horizontal composition works better than a tall set. For L’Oréal Beauty, the cut-out elements were placed between the two LED screens, across the full width of the stage.

Lighting then brings the dressing to life. Ambient lighting in the brand’s colours, red in this case, extends the decor onto the walls. Neutral front lighting keeps the speakers clearly visible.

Finally, think about set-up. Well-designed dressing goes up quickly, without drilling or damaging the room. This is essential in a working hotel, where elements must also come down fast.

To see this dressing in place, read our case study on the seminar at the Kenzi Farah hotel and browse the photos of the L’Oréal Beauty seminar. Our event scenography design and creation service designs your bespoke dressing.

Ambient lighting and illuminated decor in a hotel seminar room in Marrakech
Go further

The project, the guide and our services

L’Oréal Beauty stage with printed logo, two LED screens and red ambience in Marrakech. The project in photos L’Oréal Beauty Seminar in Marrakech Setting up audiovisual equipment for a seminar at the Kenzi Farah hotel in Marrakech The full case study Seminar at the Kenzi Farah Hotel: L’Oréal Beauty The related service Design & Creation of Event Scenography in Morocco

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