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Conferences and Corporate Events in Morocco

Seminar at the Kenzi Farah Hotel: L’Oréal Beauty

Running a successful seminar at the Kenzi Farah hotel means adapting the technology to the room, not the other way round. For L’Oréal Beauty, Secret Studio Prod set up a tailor-made audiovisual solution in the Gueliz district of Marrakech. Low ceiling, strong brand image, controlled budget: here is how we met the challenge.

  • Case study
  • 4 min read

L’Oréal Beauty in Marrakech: the brief

L’Oréal Beauty was holding a professional event at the Kenzi Farah hotel. The brand expected an installation worthy of its image, in a hotel room with fixed dimensions.

Our mission: offer an audiovisual solution adapted to the venue’s constraints and the event’s needs. We needed a readable stage, screens visible to all and an atmosphere in the brand’s colours.

Before set-up, we studied the room in detail:

  • the limited ceiling height;
  • the width available for the stage;
  • access routes for delivering the equipment;
  • the existing lighting, to be complemented.

This survey shapes everything else. It avoids proposing a set-up that cannot be installed, or a screen that would hit the ceiling.

The equipment arrived in flight cases and was assembled in the empty room, before the furniture was set out. This organisation lets us work quickly and safely, without disturbing the hotel teams.

Setting up audiovisual equipment for a seminar at the Kenzi Farah hotel in Marrakech

A 10-metre stage and two LED screens

The service included a 10-metre-wide stage equipped with two side LED screens. This width gave the speakers space and a strong visual presence facing the audience. It also drew the eye towards the centre of the stage.

Choosing two side screens rather than one central screen was the obvious option here. It guaranteed good visibility from the whole room, while freeing the centre of the stage for the logo and the speakers.

The screens were mounted on a structure, at a height calculated to be seen from the back rows without touching the ceiling. The seats, arranged theatre-style facing the stage, gave everyone a comfortable viewing angle.

This technical equipment for seminars stays simple to operate. A single operator at the control desk can handle presentations, videos and transitions. It is also an advantage for the event budget.

Two LED screens mounted on a structure on either side of a seminar stage in Marrakech

Low ceiling: sober, effective dressing

Given the limited ceiling height, multiplying structures or stacking decor was impossible. We designed sober, custom stage dressing that plays on horizontal lines.

It consisted of a black backdrop, a printed logo and decorative elements cut from Plexiglas and Forex. Placed between the two screens, they showcased the brand’s visual identity without weighing down the stage.

The black backdrop has a double advantage: it absorbs stray light and makes the screens and logo stand out. Under a low ceiling, it also creates a sense of depth. Here, restraint served the brand better than a busy set.

The result was clean, elegant and perfect for photos: a well-handled constraint often becomes a style asset. We detail the materials and our advice in our guide to custom stage dressing.

L’Oréal Beauty seminar plenary with the logo between the LED screens and red lighting

A red atmosphere in the brand’s colours

The room lighting was complemented by fixtures creating a red atmosphere, in harmony with L’Oréal Beauty’s visual identity and the event concept. The walls and the stage took on the brand’s colour.

This ambient light turns a neutral hotel room into a brand space. It is easy to adjust: intensity, colour and lit areas adapt to each moment, from the welcome to the plenary. Our settings for a successful branded atmosphere:

  • a colour faithful to the brand guidelines;
  • evenly lit walls, with no hot spots;
  • faces lit with neutral light.

Coloured light should never fall on the speakers’ faces. We keep neutral front lighting for accurate images, in photos and video alike.

Colour creates a memory: participants associate the event with the brand long after the seminar ends.

Stage with brand logo and red ambient lighting in a seminar room

Flexible solutions and a controlled budget

This project shows our ability to offer competitively priced AV solutions, adapted to technical constraints, room layouts and company budgets. Every quote is built on actual needs.

Our goal is simple: give companies and agencies a professional installation, without necessarily turning to the more expensive solutions offered by some venues. We size the equipment to what is really needed, no more, no less.

From LED screen rental to stage dressing, including lighting and audiovisual installation, we support conferences, seminars and meetings in Marrakech. The round-table workshop spaces also enjoyed carefully designed ambient lighting.

Discover the photos of the L’Oréal seminar in Marrakech and our technical provider for conferences and seminars service. Organising a seminar at the Kenzi Farah hotel or another hotel in Marrakech? Request your quote.

Round tables and ambient lighting in a workshop room during the seminar in Marrakech
Go further

The project, the guide and our services

L’Oréal Beauty stage with printed logo, two LED screens and red ambience in Marrakech. The project in photos L’Oréal Beauty Seminar in Marrakech Decorative backdrop and ambient lighting in a seminar room in Marrakech The practical guide Custom Stage Dressing: Our Advice The related service Technical Provider for Conferences & Seminars in Marrakech

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