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Conferences and Corporate Events in Morocco

Corporate Conference at Mazagan: Bausch Health

A corporate conference at Mazagan calls for technology that matches the venue. For Bausch Health, Secret Studio Prod designed a complete stage and audiovisual set-up at the Mazagan hotel, near El Jadida. A look back at a project where the stage carried the brand’s values.

  • Case study
  • 4 min read

Bausch Health at the Mazagan hotel: the context

The Mazagan hotel, on the Atlantic coast near El Jadida, regularly hosts large professional events. Its large rooms offer space, but also a challenge: holding the participants’ attention for a whole day.

Bausch Health wanted a corporate conference in a prestigious setting, with a strong visual identity. The stage had to showcase the speakers, the presentations and the group’s values. It also had to stay readable from the back of the room.

Our mission covered the whole set-up:

  • stage design with bespoke furniture;
  • several large screens for the presentations;
  • vertical panels carrying the brand’s messages;
  • lighting, sound and technical control.

This type of project is part of our expertise in conference planning in Morocco, alongside agencies and companies’ in-house teams. Everything had to be installed, tested and ready before the first participants arrived.

Bausch Health corporate conference stage with screens and brand panels at the Mazagan hotel

A stage built around bespoke furniture

The stage stood out for its organisation. Rather than a simple lectern, it combined several speaking areas: a lectern for presentations, a lounge of armchairs for panel discussions and seating for the speakers.

This bespoke stage furniture gave rhythm to the programme. Formats changed without dismantling anything: a presentation, then a discussion between executives, then a Q&A session. The audience stayed attentive, carried by this change of pace.

The white armchairs, low tables and flower arrangements created a welcoming space. The furniture was chosen to match the group’s identity: simple lines, light colours and careful finishes. The speakers felt at ease, which always shows in the quality of the discussions.

We share our advice in a dedicated guide to conference stage design: areas, furniture, screens and lighting.

Stage furniture and presentation screens during the set-up of the Bausch Health conference at Mazagan

Large screens for the presentations

The audiovisual installation included several large screens built into the decor. They displayed presentations, videos and corporate content throughout the day.

An LED wall was assembled module by module on a dedicated structure. This work requires precision: each module must be perfectly aligned to obtain a continuous image, with no visible lines.

Several screens also make it possible to show different content. The main visual stays in the centre, while the side screens display the session title or the speaker’s name.

These audiovisual services for conferences are prepared with the communication teams, who supply their files in the right format. We then check text size and brightness from the back rows before each rehearsal. Finally, a confidence monitor facing the speakers lets them follow their slides without turning around.

Assembling an LED wall module by module for the Bausch Health conference at the Mazagan hotel

Brand panels and architectural lighting

Custom vertical panels gave rhythm to the stage backdrop. Each one carried a value or message of the brand, such as courage, accountability or teamwork. They reinforced the event’s visual identity in every shot.

The architectural and stage lighting enhanced the decor, the speakers and the entire conference space. For a conference, we take care of three types of light:

  • front light, for sharp faces on camera;
  • decor light, to bring the stage and panels to life;
  • room light, to keep the audience attentive.

Each mood is saved and recalled in one move from the control desk. Moving from one session to the next is therefore smooth.

This visual consistency matters a lot to a company. Photos and videos of the conference are then shared internally and on social media: they must all reflect the same brand image.

Conference plenary room with large screens and architectural lighting at Mazagan

A control desk to run every session

An event AV control desk ran the whole show during the conference. It managed the visual media during the talks, chained the presentations and adjusted the lighting for each sequence. Nothing was left to improvisation.

Placed facing the stage, it offered a direct view of the screens and the speakers. The lighting desk could instantly recall the moods prepared in advance. Session changes took a few seconds, with no downtime for the audience.

This project shows our expertise in technical services for conferences, seminars and corporate events in Morocco. Our teams stay on site from set-up to dismantling, with a single point of contact for the organiser. It guarantees responsiveness on the day.

Discover all the photos of the conference in El Jadida and our technical provider for conferences and seminars service. Planning a corporate conference at Mazagan or elsewhere in Morocco? Let’s talk about your project.

Lighting desk in the technical control area during the corporate conference at the Mazagan hotel
Go further

The project, the guide and our services

Congress hall equipped with three LED screens and a lighting rig at the Mazagan hotel in El Jadida. The project in photos Bausch Health Congress at the Mazagan Hotel, El Jadida Conference stage design with white armchairs and vertical brand panels The practical guide Conference Stage Design: Our Advice The related service Technical Provider for Conferences & Seminars in Marrakech

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