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Conferences and Corporate Events in Morocco

Immersive Conference Set Design: Julius Baer

Immersive conference set design transports participants the moment they enter the room. In 2019, Secret Studio Prod provided the technical and scenic production for the Fort Global Young Partner Reunion – Game Changers, held in Marrakech for Julius Baer. The goal: an elegant, luminous atmosphere inspired by Marrakech.

  • Case study
  • 4 min read

Game Changers 2019: an atmosphere inspired by Marrakech

Julius Baer brought together young partners from different countries in Marrakech. For this international gathering, the brand wanted a decor that told the story of the city, far from conventional conference rooms. The decor also had to encourage exchanges between participants.

The concept combined three ingredients: lush vegetation, decorative architecture and visual effects. Participants had to feel as if they were in a Marrakech garden, while following a demanding work programme.

The event took place during the day, in a glass-walled space bathed in natural light. This detail guided all our choices. Our objectives were clear:

  • create a strong visual identity from the entrance;
  • keep the content perfectly readable;
  • offer a comfortable setting for a full working day.

This kind of international corporate event demands both: a decor that impresses and technology that serves the programme. We designed it as one coherent whole.

Immersive set design with a central LED screen, plants and green light for a conference in Marrakech

LED screens, columns and mirrors: the illusion of depth

In the centre, an LED screen was framed by physical decorative columns. This architectural frame turned the screen into a window opening onto the event content. The columns linked the decor and the technology.

On each side of the stage, other LED screens and mirror surfaces extended the decor. The mirrors reflected the vegetation and the light, creating an effect of depth and visual illusion. The stage looked larger than it really was.

This interplay between screens and mirrors requires precise adjustment. You must avoid reflections that bother the audience and the cameras, while keeping the effect of depth. We fine-tuned each element from several points in the room.

The result: a stage like no other, yet perfectly readable for the speakers. Participants remembered it long after the day ended.

Decorative columns and LED screen during the stage set-up for the Julius Baer conference

Palm trees, lanterns and green light

To strengthen the project’s visual identity, we brought in several palm trees and decorative potted plants. They were selected for their quality and natural look: nothing gives a decor away like tired plants. Each plant was positioned according to the participants’ viewpoints.

Everything was enhanced by green ambient lighting, decorative lanterns and LED profile spotlights. Profile spots shape the light precisely, to light a plant, a column or a speaker without spilling over.

This combination created an elegant, harmonious atmosphere, suited to a daytime event. The green light echoed the vegetation, while the lanterns added a typically Marrakech touch.

The speakers stayed lit from the front with neutral light, for accurate images in photos and video. The decor came alive without ever hurting the readability of the stage.

Julius Baer conference under green ambient lighting, surrounded by palm trees and lanterns

JBL sound, streaming and a concert

On the audiovisual side, Secret Studio Prod provided the event’s sound with a JBL system. The goal was clear, even sound throughout the space, for speeches and videos alike.

We also set up a camera control room dedicated to streaming. Sessions could thus be followed remotely, with professional-quality image and sound.

Finally, the programme included a concert by the singer Melanie C. We handled the technical management of her show, with a configuration tailored to her technical rider: Yamaha CL5 digital console, Shure QLX-D wireless microphones and Shure PSM900 in-ear monitors. The switch from conference to concert happened seamlessly for the audience.

Preparing a concert within a corporate event requires a precise method. We explain it in our article on the artist technical rider.

Preparing the sound and streaming control during the set-up of the Julius Baer conference in Marrakech

A technical team serving the experience

Behind this decor, our technical team worked ahead of time and on site: assembling the LED screens module by module, installing the plants, cabling, lighting adjustments and sound checks. Every technician knew their role, from set-up to dismantling.

This project shows our expertise in event technical services in Marrakech: audiovisual equipment rental, immersive set design, LED screen installation, sound and lighting for international corporate events. Every trade is under one roof.

Above all, it shows our ability to combine scenic creativity, audiovisual integration and technical mastery. That is what international clients and high-level artistic productions expect. These audiences compare with what they see all over the world.

Discover all the photos of the Julius Baer conference in Marrakech and our event scenography design and creation service. Imagining an immersive conference set design? Let’s talk about your project.

Secret Studio technicians assembling an LED screen module by module for a conference in Marrakech
Go further

The project, the guide and our services

Game Changers conference with central LED screen and plant decor in Marrakech. The project in photos Julius Baer “Game Changers” Conference in Marrakech Technician preparing audio cabling, wireless antennas and the console before a concert The practical guide Artist Technical Rider: How to Prepare It The related service Design & Creation of Event Scenography in Morocco

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